51±¾É«

PhD in Management, Marketing

Educational Background

• Master of Science in Management (Marketing), Lazaridis School of Business & Economics
• Master of Business Administration, University of Wales 
• Bachelor of Business & Commerce (Marketing), Monash University

Reasons for Choosing 51±¾É«

The faculty expertise in 51±¾É«’s marketing area is diverse both in terms of specialization and methodology. Transitioning from the industry to academia, I wanted to gain exposure across several of marketing’s core domains before choosing to focus on a specific area. I initially joined 51±¾É«’s MSc program, and eventually transitioned to the Ph.D. I found that students are made welcome and get to enjoy a close working relationship with faculty members. The school has a collegial atmosphere and a highly supportive environment for learning and development. Even outside the marketing area, students benefit from skill development training programs such as teaching, writing, career planning, and well-being. All these factors made 51±¾É« the right place for me to pursue my doctoral studies. 

Research Interests

My primary research interest is in the area of services marketing. I am particularly interested in customer management concepts such as experience, engagement, effort, and success. Other areas of interest include word of mouth, complaint management, service failure, and subscription marketing. Of particular importance to me is studying real-world marketing issues with managerial relevance. I plan to use mixed-method research that blends both quantitative and qualitative techniques. 

Having spent nearly a decade in start-ups and management consulting, I also have an affinity for entrepreneurship-related research. Specifically, I am fascinated by marketing practices in small businesses

Career Goal

My career plans are to join a respected university in a tenure-track position and contribute to the fields of marketing and entrepreneurship through research, teaching, and writing.