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Dr. Osama Butt is an Assistant Professor in Marketing. He holds a doctorate in Education Leadership & Policy from University of Toronto, an MBA in Marketing from West Texas A&M University (USA), and a Master Degree in Economics from University of the Punjab, Pakistan. Prior to joining 51本色, he has taught at McMaster University, Toronto Metropolitan University, University of Guelph, University of Texas – Pan Am (Rio Grande), as well as at St. Joseph’s College (NY).
Previously he has also worked as Chair, Department of Management Sciences, Bahria University, Lahore Campus (Pakistan), and Area Coordinator Marketing at FAST-National University of Computer & Emerging Sciences, Lahore Campus (Pakistan).
His research interests include branding, higher education marketing, and consumer psychology. His research has appeared in reputable marketing proceedings as well as in Journal of Brand Management.
- Marketing Theory.
- Brand Management.
- Higher Education Marketing.
- Who’s Who Among Students in American Universities and Colleges Award (2002).
Journal Publication
- Wang, Yong J., Butt, Osama J. and Wei, J., (2011) "My identity is my membership: A longitudinal explanation of online brand community members’ behavioral characteristics." Journal of Brand Management, 19:1, 45-56.
Publications in Referred Proceedings
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Butt, Osama (2024). “Overcoming Stumbling Blocks: Challenges and perceived outcome of promotions in Ontario Universities,” Society for Marketing Advances Proceedings, Tampa, 2024
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Butt, Osama (2024). “Space Electronics: Struggle to Withstand (Field Research Based Case),” North American Case Research Association Proceedings, Orlando, 2024
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Butt, Osama Jawaid (2024). “ Equity and Inclusion in Digital Access: Panel of Perspectives from North American College Professors in a Collaborative Online International Learning Community,” Global Digital Humanities Symposium , Michigan 2024 - Butt, Osama Jawaid (2023). “Analyzing Universities need to engage in promotional activities: A case of Greater Toronto Area,” Society for Marketing Advances Proceedings, Dallas/Fort Worth 2023
- Special Presentation on “Best Practices: before and after a COIL experience. Professor Experience from North America Program for the Internationalization of the Curricula: United States – Mexico – Canada,” XXXI AMPEI Annual Conference, Mexico City, Mexico, Sept. 2023
- Butt, Osama Jawaid (2009). “The Developing Economy of Pakistan: Women’s Changing Role,” Academy of International Business southeast Asia Regional Conference Proceedings, Hong Kong, 2009.
- Butt, Osama J. and Yong J. Wang (2008). “Brand Community, Brand Association, and Consumer Behavior: Implications for Branding Strategy,” International Academy of Business & Economics Proceedings, Las Vegas 2008.
- Butt, Osama Jawaid (2008). “Critical Essay on ‘New Dominant Logic’ for Marketing,” Global Marketing Conference Proceedings, Shanghai 2008.
- Hernandez, Monica and Osama J. Butt (2006). “A Model of Flow Experience as Determinant of Positive Attitude toward Online Advergames,” The Academy of Marketing Science Proceedings, San Antonio 2006.
- Butt, Osama Jawaid (2006). The Legal Framework of Franchising in an Emerging Economy: A Case Concerning Pakistan,” Academy of International Business – US Southwest Chapter Proceedings, Oklahoma City 2006.
- Butt, Osama J. and Angela Hausman (2005). “The Role of Leaders and Champions in an Organizational Network: A Theoretical Perspective,” Society for Marketing Advances Proceedings, San Antonio 2005.
Newspaper/Magazine Publications
- Butt, Osama J. (June 2015). "Marketing SMEs" EVOLVE: Business Insight. pp.68-69.
- Butt, Osama J. (April 2015). "Marketing a Country" EVOLVE: Business Insight. pp.54-55.
- Butt, Osama J. (Feb. 2015). "How to Brand a Country" EVOLVE: Business Insight. pp.58-59.
- Butt, Osama J. (1999). “Role of World Bank in Pakistan’s Economy” The Nation. pp.15.
- Butt, Osama J. (1999). “Euro and Its Implications for the Developing World” The Nation. pp.15.
Contact Info:
T: 548.889.xxxx
Office location: LH4017
Office hours: By appointment
Languages spoken: English